FAMED PALM BEACH RESORT A DESTINATION FOR EXCEPTIONAL SHOPPING, BEAUTY TREATMENTS
The Breakers Guerlain, Ralph Lauren, Burberry, Mix, Absolutely Suitable, and Other Distinctive Signature Boutiques Lure Shopping-Minded Vacationers
PALM BEACH, FL – At the forefront of the relatively new resort-retail industry in the mid 90s, The Breakers Palm Beach recognized that its market of sophisticated, seasoned travelers – whether at leisure or attending a meeting – are also discerning retail customers in pursuit of distinctive merchandise. The award-winning Five Diamond resort then set out to capitalize on the growing trend of domestic and international visitors who count shopping among their preferred activities during travel.
The Breakers subsequently unveiled The Shops at The Breakers - an elegant, on-site gallery of boutiques, owned and managed by The Breakers, which houses eleven exclusive specialty shops: The Breakers News & Gourmet, Burberry, Absolutely Suitable, Guerlain, Kiehl’s, Coconut Crew, Mix, Ralph Lauren, The Signature Shop, The Sports Pro Shop, and The Beach Shop. Each shop is designed to complement the premium taste levels of the resort’s guests.
“This select audience of vacationers appreciates the allure of a magnificent setting, a place that fosters a relaxed state of mind and the time to peruse beautiful merchandise,” said John Zoller, vice president of retail operations of the resort since 1995, and previously, a veteran of Neiman Marcus.
Upon joining The Breakers, Zoller created an in-house merchandising department that quickly set the standards for the resort-retail business, and conceived of unique specialty boutiques to satisfy the growing consumer trend of “shopping as entertainment.” This strategy fit perfectly into the entrepreneurial style of The Breakers, a market-driven enterprise independent of chain affiliation. Its retail operations became a subsidiary of its resort businesses and reflected the resort’s reputation for world-class hospitality.
The objective: to transform shopping into an enjoyable and even entertaining experience for the traveler. The strategy: to create a luxurious yet quality atmosphere in stores that emulates the same quality standards found throughout The Breakers, and deliver personalized, thoughtful service that exceeds expectations (the hospitality side of shopping). Having established successful partnerships to lure some of the world’s top designers and merchandisers, The Breakers offers a one-of-a-kind, international array of ready-to-wear, beauty treatments and gifts.
The Shops at The Breakers are designed to stand apart from the proliferation of cookie-cutter department and mall stores. Each boutique possesses its own artistic décor and sensory appeal, and with an expert retailer’s eye for unique merchandising, they satisfy guest preferences for something different.
ABSOLUTELY SUITABLE
The first and only shop dedicated to designer swimwear in the U.S.
World-acclaimed European and American designers featured in this extraordinary selection of swimwear include La Perla, Eres, Manuel Canovas, Maryan Mehlhorn, Karla Colletto, Jean Paul Gaultier, Gottex, Shan and many others. Patrons enter this one-of-a-kind boutique with its modern, tropical-themed decor, and are immediately drawn to a giant ocean wave built into the ceiling; and mannequins suspended from the ceiling by black metal seaweed. The store also features designer sunglasses (such as Gucci, Tom Ford, Prada, Roberto Cavalli and Oliver Peoples), designer hats (Helen Kaminski, and Eric Javits) and sandals, as well as resort accessories, and a limited assortment of men’s swimwear.
GUERLAIN
The first freestanding Guerlain Boutique and Institut de Beauté outside of Paris
The renowned Parisian boutique of high-performance skincare, cosmetics and unforgettable fragrances delivers its Champs-Elysees inspired treatment services and products at The Breakers Palm Beach. Aestheticians are trained in the exclusive Guerlain Paris methods, built on 179 years of expertise accrued by the world's finest and most legendary family-run House of Beauty.
RALPH LAUREN
An elegant showcase of the consummate American designer, featuring timeless, contemporary-style apparel and accessories
The boutique offers an extensive variety of women’s clothing including Women’s Black Label, Blue Label and Golf. Men’s clothing lines include Purple Label, Polo by Ralph Lauren and Polo Golf. The boutique also features shoes, fragrance, eyewear, small leather goods and hosiery.
BURBERRY
The famed line of quality men’s and women’s apparel, accessories, fragrances and gifts
Distinctive for its timeless signature of quality, the boutique features an elite selection of leather goods, handbags, accessories, footwear, eyewear, fragrances and gifts, and the finest in men’s and women’s clothing. From its founding in 1856 in Basingstoke, Hampshire, England, to its successful, ever-expanding retail presence throughout the world, Burberry has earned its place as a true classic among the most widely recognized international brands.
THE BREAKERS NEWS & GOURMET
2,500 square feet of indulgent, one-stop shopping for delectable gourmet ingredients, confections and presentations; fine quality kitchen gadgets, artistic quality ceramics, hand-made pottery, books and sundries
As Palm Beach’s foremost gift store, The Breakers News & Gourmet (TBN&G) offers merchandise suited to a unique lifestyle for the home gallery and kitchen, while being a fun place to shop. The casual, whimsical store is a collaboration of the resort’s culinary and merchandising departments. It arouses taste buds and creates delightful aromas with its peerless assortment of offerings: a premium selection of bakery and sandwiches, a variety of The Breakers private-label coffees; candies, Häagen-Dazs ice cream, specialty cupcakes and Neuhaus Belgian chocolates. TBN&G also features hand-painted ceramics from Provence and Italy, an extensive collection of metalware from artisans such as Michael Aram, Arthur Court, Nambé and Mariposa, jeweled picture frames and boxes by Jay Strongwater and a cigar humidor. A newsstand carries international newspapers and best-selling reads, plus a world-class assortment of greeting cards and stationary, candles, home fragrances and luxury personal care items. Guests can purchase sundry items for personal needs.
COCONUT CREW
The premier, upscale children’s specialty shop created for babies, kids, parents and grandparents
An exclusive collection of designer clothing and swimwear for children, from newborn to size twelve. Featured labels from the U.S., France, Italy and Spain include Burberry, Ralph Lauren, Helena & Harry IV, Lacoste, Manuel Conovas, Le Top, Agatha Ruiz, Halabaloo, Juicy Couture, Flowers By Zoe and Florence Eiseman. An entertaining selection of collectible Madame Alexander dolls; classic games, toys, plush animals, puppets, books and sterling silver pieces, comprise the long list of specialty gift items for kids. Conceived as “a Worth Avenue for little ones,” the shop’s theme was inspired by legendary cartoon artist Mort Walker, who created parrot characters Lulu, Loco and Louie, known as the Coconut Crew, and authored the namesake book especially for The Breakers. The Coconut Crew welcomes visitors to this intimate fantasyland boutique.
MIX
The island’s first and only mecca of fashion jewelry and accessories
In November 2008, The Breakers unveiled a dynamic accessories boutique with the ultimate in modern accessories – primarily fashion and fine jewelry, and a small collection of handbags and more. This unique shop features a continually changing showcase of wearable art that is distinctive, creative, fun and functional. The store’s merchandise is garnered from the best of collections by nationally known and local designers from Sante Fe to New York to San Francisco, and priced in the range of $150 - $4,000, with median pricing from of $800 – $1,200.
KIEHL’S SINCE 1851
The venerable skin and hair care product line for men, women and babies
Since it’s founding more than 150 years ago in New York’s East Village, Kiehl’s has become one of America’s signature names in quality skin, hair and body care. Over time, it has earned an unwaveringly loyal following, to whom it dedicatedly provides uniquely effective skin and hair products. Kiehl’s utilizes the finest ingredients available in exclusive formulations, tapping into the company’s extensive and multifaceted background in cosmetic, pharmaceutical, herbal, and medicinal knowledge that has been developed and passed on through the generations.
THE SIGNATURE SHOP
The Breakers exclusive, private-label signature collection features resortwear and unique gift items
Literally emblematic of this historic resort, The Signature Shop is the central resort location for contemporary-styled men’s, ladies’ and children’s logowear. The Sun Petals product line, exclusive to The Breakers, is featured here and in great demand, particularly by resort guests who enjoy complimentary samples during their stay. This classically designed boutique captures the essence of The Breakers Florentine and Italian Renaissance ambiance with mahogany furniture and the resort’s original 1920s chandeliers.
THE SPORTS PRO SHOP
Located in The Ocean Course Clubhouse, this boutique offers award-winning sports apparel shopping
Featuring the latest selection of men’s, women’s and children’s designer golf and tennis resortwear, The Sports Pro Shop carries everything from sports equipment and shoes to resortwear from world-acclaimed designers such as Polo Golf, Lacoste, Fairway & Greene, DKNY, Lilly Pulitzer, Nike, Greg Norman and Peter Millar among others.
THE BEACH SHOP
Conveniently located next to The Ocean Grill restaurant and zero-entry Active Pool
For a day in the surf and sun, The Beach Shop offers last minute “must have” items including suntan products, beach toys, caps, t-shirts, flip flops, beverages and snacks; plus fashionable sunglasses, dive watches, totes and hats for those on the go.
Founded in 1896 and listed on the National Register of Historic Places, The Breakers Palm Beach is one of America’s legendary resort destinations. The 540-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach. With the commitment of its original ownership, The Breakers has invested $250 million over the past decade in its ongoing revitalization and enhancement of its multi-faceted amenities – most recently, the dramatic transformation of shoreline into a luxurious beachfront experience. The resort’s timeless atmosphere has been renewed in a style of relaxed elegance, from its magnificent interiors to its artfully designed landscape. Highly personalized service indulges couples on a romantic getaway as much as it energizes multi-generational travelers with a family-minded philosophy. Capital expenditures averaging $20 million a year continue to be reinvested in the property for the long term, to ensure it remains appealing to future guests for decades to come.
The resort features 36 holes of championship golf, including The Ocean Course and The Breakers Rees Jones® Course; 10 tennis courts, a 20,000 square foot luxury spa; a breathtaking oceanfront and Mediterranean-style beach club with a half-mile of private beach, featuring luxurious beach bungalows for daytime-rental, five pools and four whirlpool spas; a comprehensive Family Entertainment Center, an extensive program of family and children’s activities, and a variety of water sports. The Breakers also features a broad selection of distinctive restaurants ranging from casual to fine dining, as well as an array of on-site boutiques – all wholly owned and managed by the resort. The Breakers is recognized as a AAA Five Diamond property. For reservations or more information, contact the resort toll-free at 1-888-BREAKERS (273-2537), (561) 655-6611, visit www.thebreakers.com, or contact your travel professional.
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