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Newly Transformed Phillips Point Club by The Breakers Emerges as South Florida's Premier City Club Experience

10/29/2008


Newly Transformed "Phillips Point Club by The Breakers" Emerges as South Florida's Premier City Club Experience
Where Networking and Breathtaking Meet

WEST PALM BEACH, FL, – After a complete makeover of the former Governors Club at Phillips Point in downtown West Palm Beach, The Breakers Palm Beach is unveiling the spectacular new Phillips Point Club by The Breakers on November 3.  Located atop the Phillips Point building’s East Tower, this breathtaking, penthouse-style city club is the new jewel among the region’s metropolitan club memberships and represents a relevant and refreshing new archetype for that category.   

Capitalizing on its stunning, panoramic views of the Intracoastal Waterway, Atlantic Ocean and Palm Beach, the new facility serves as an alluring backdrop for private events and is home to the area’s must-experience restaurant, Top of the Point.   

Following its takeover of the Club in June 2008, The Breakers embarked on an intense, four-month renovation and a full-scope, organizational renewal to re-position the traditional Club environment, from ambiance to staffing.  The Phillips Point Club has re-emerged as an engaging epicenter for the area’s business, social and civic communities.  

In contrast with many other private, member-based enclaves and their more formal environments, this distinguished Club embraces members with a captivating warmth and energy.  Its stylishly elegant yet unpretentious atmosphere inspires members and their guests to network, convene and converse with ease, while an anticipative member services staff attends to them with personalization and discretion. President/COO Paul Leone of Flagler System, Inc. – owner/operator of The Breakers Palm Beach, says, “The Club’s re-emergence symbolizes how leadership is being redefined and taking hold as business leaders make the shift from power brokers to collaborators.”      

“The Phillips Point Club is the ideal gathering place for casual get togethers or formal activities, whether personally or professionally,” continued Leone. “We hope the community will find the Club and restaurant welcoming and engaging – a place where social and business sectors can create bridges of relationships and be surrounded by some of the most beautiful views in the region.” 

For Colonnade Properties, which purchased the Phillips Point towers in August 2007, The Breakers’ entrepreneurial success in club membership, resort and culinary operations ultimately led to its lease and management agreement to take over the Club.  This new partnership continues the Resort’s carefully moderated path of expanding its expertise off site.  Other thriving ventures by The Breakers include the highly acclaimed Asian restaurant, Echo, in Palm Beach; the world-class catering subsidiary Special Impressions (based at the Kravis Center for the Performing Arts) and Breakers West Country Club, both in West Palm Beach, Florida.

The former Governors Club had been operated by ClubCorp for almost 25 years, but members of the Phillips Point Club retain affiliation with the ClubCorp network and continue to enjoy reciprocity privileges with other ClubCorp Associate Clubs and Resorts around the country.  Phillips Point Club members also have an enhanced roster of benefits, including dining privileges at select Breakers restaurants and limited access to The Breakers Rees Jones® Golf Course at Breakers West. 

The Top of the Point Restaurant:
Fabulous Food, Service and Views that Lift the Spirits

The crowning centerpiece of the Phillips Point Club is the Top of The Point restaurant, an exciting new dining experience bestowed with the Club’s incredible vistas.   While new on the scene, Top of the Point has the appeal and comfort of one’s longtime favorite restaurant, thanks to its professional and cheerful staff who cater to each and every guest.  Its classic American menu is as savory as it is familiar… from delectable steaks and succulent seafood, to home-made soups and timeless salads with a delightful spin by the kitchen. 

At the end of the day, Top of the Point is open to the general public, who are invited to experience magical sunsets over cocktails and dinner.  It is the ideal place to relax at the bar and enjoy breathtaking sights, specialty cocktails and unique appetizers; or after-dinner drinks and desserts, Tuesday through Saturday from 5:00pm – Midnight; or dine at the restaurant from 6:00pm – 10:00pm.  Live entertainment is available several nights a week.  

Special Events at the Phillips Point Club 

The Breakers’ unrivaled excellence in catering has also been carried over to the new Phillips Point Club, where special events are staged with the same, exacting attention to detail and commitment to the highest quality cuisine and gracious service.  Weddings, private parties and gala events are memorably flawless experiences, expertly managed by the Club’s private event specialists, and further enhanced by a captivating backdrop that is unequaled in the area.

For more information on membership, special events or the restaurant at the Phillips Point Club, please call 561.832.2424.

Founded in 1896 and listed on the National Register of Historic Places, The Breakers Palm Beach is one of America’s legendary resort destinations.  The 540-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach.  With the commitment of its original ownership, The Breakers has invested $250 million over the past decade in its ongoing revitalization and enhancement of its multi-faceted amenities – most recently, the dramatic transformation of shoreline into a luxurious beachfront experience.  The resort’s timeless atmosphere has been renewed in a style of relaxed elegance, from its magnificent interiors to its artfully designed landscape.  Highly personalized service indulges couples on a romantic getaway as much as it energizes multi-generational travelers with a family-minded philosophy.  Capital expenditures averaging $20 million a year continue to be reinvested in the property for the long term, to ensure it remains appealing to future guests for decades to come.

The resort features 36 holes of championship golf, including The Ocean Course and The Breakers Rees Jones® Course; 10 tennis courts, a 20,000-square-foot luxury spa; a breathtaking oceanfront and Mediterranean-style beach club with a half-mile of private beach, featuring luxurious beach bungalows for daytime-rental, five pools and four whirlpool spas; a comprehensive Family Entertainment Center, an extensive program of family and children’s activities, and a variety of water sports.  The Breakers also features a broad selection of distinctive restaurants ranging from casual to fine dining, as well as an array of on-site boutiques – all wholly owned and managed by the resort.  The Breakers is recognized as a AAA Five Diamond property.  For reservations or more information, contact the resort toll-free at 1-888-BREAKERS (273-2537), (561) 655-6611, visit www.thebreakers.com, or contact your travel professional.         

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10.28.08


Contacts

Bonnie Reuben
The Breakers Palm Beach
bonnie@bonniereuben.com
(310) 248-3852

www.thebreakers.com

Ann Margo Peart
The Breakers Palm Beach
One South County Road, Palm Beach, FL 33480
annmargo.peart@thebreakers.com
(561) 659-8465
(561) 653-6312

www.thebreakers.com

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Florida Luxury Resorts: The Breakers Palm Beach

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The Breakers | One South County Road | Palm Beach, Florida 33480 | 1-888-BREAKERS (273-2537) | Site Map | Palm Beach