Hotel-Retail Pioneer The Best Kept Secret of Palm Beach Shopping

The Breakers Distinctive Boutiques Lure Shopping-Minded Vacationers, Locals

 

PALM BEACH, FL – At the forefront of the relatively new resort-retail industry in the mid-90s, The Breakers Palm Beach recognized that its market of sophisticated, seasoned travelers – whether at leisure or attending a meeting – are also discerning retail customers in pursuit of distinctive merchandise.  The award-winning AAA Five Diamond resort then set out to capitalize on the growing trend of domestic and international visitors who count shopping among their preferred activities during travel. 

 

The Shops at The Breakers – an alluring courtyard of exclusive specialty boutiques, owned and managed by The Breakers – features renowned brands such as Guerlain, Polo Ralph Lauren, and Lilly Pulitzer, as well as private-label concepts including Absolutely Suitable, Mary Lily's, Mix at The Breakers®, Match at The Breakers®, Coconut Crew, Signature Shop, News & Gourmet, The Sports Pro Shop, and The Beach Shop.  Each shop is designed to complement the taste levels of the resort’s guests.    

 

“This select audience of vacationers appreciates the allure of a magnificent setting, a place that fosters a relaxed state of mind and the time to peruse beautiful merchandise,” said John Zoller, senior vice president of retail operations of the resort since 1995, and previously, a veteran of Neiman Marcus.  

 

Upon joining The Breakers, Zoller created an in-house merchandising department that quickly set the standards for the resort-retail business, conceived of unique specialty boutiques to satisfy the growing consumer trend of “shopping as entertainment.”  This strategy fits perfectly into the entrepreneurial style of The Breakers, a market-driven enterprise independent of chain affiliation. Its retail operations became a subsidiary of its businesses and reflected the resort’s reputation for world-class hospitality.     

 

The objective: to transform shopping into an enjoyable and even entertaining experience for the traveler.  The strategy: to create a luxurious yet quality atmosphere in stores that emulates the same quality standards found throughout The Breakers, and deliver personalized, thoughtful service that exceeds expectations (the hospitality side of shopping).  Having established successful partnerships to lure some of the world’s top designers and merchandisers, The Breakers offers a one-of-a-kind, international array of ready-to-wear, beauty products and gifts.

 

The Shops at The Breakers are designed to stand apart from the proliferation of cookie-cutter department and mall stores.  Each boutique possesses its own artistic décor and sensory appeal, and with an expert retailer’s eye for unique merchandising, they satisfy guest preferences for something different. 

 

Absolutely Suitable

One of America’s premier boutiques dedicated to designer swimwear

World-acclaimed European and American designers featured in this extraordinary selection of swimwear include Maryan Mehlhorn, Karla Colletto, Melissa Odabash , Shan, Roidal, and many others.  Patrons enter this one-of-a-kind boutique with its contemporary decor, and are immediately drawn to the flooring inspired by the sidewalks of Rio de Janeiro and a giant ocean wave built into the ceiling.  The store features designer sunglasses (such as Tom Ford,  and Oliver Peoples), and an assortment of men’s swimwear including Tommy Bahama, Ralph Lauren, Peter Millar, Billabong, Shan, Island Company, and Vilebrequin.       

 

News & Gourmet

Delectable gourmet ingredients, confections and presentations;  artisan woodware and pottery, artistic quality ceramics, hand-made pottery, books, and sundries

As Palm Beach’s foremost gift store, News & Gourmet offers merchandise suited to a unique lifestyle for the home gallery and kitchen, while being a fun place to shop.  The casual, whimsical store excites the senses.  It arouses taste buds and creates delightful aromas with its peerless assortment of offerings:  a premium selection of baked goods, sandwiches, and salads, The Breakers private-label coffees, candies, ice cream, cold-pressed juices, and a variety of organic items. News & Gourmet also features decorative accessories from artisans such as Michael Aram and Olivia Riegel, candles, home fragrances and bath and body collections.  A newsstand carries a variety of daily news and financial publications and best-selling reads, plus a clever assortment of greeting cards and stationary. Guests can also purchase sundry items for personal needs.

 

Guerlain

Fragrance, skincare and color direct from Paris

The legendary French label presents a world of sheer indulgence and pampering with high-performance skincare, cosmetics and unforgettable fragrances.  Discover the extraordinary powers of Orchidée Impériale and Abeille Royale skincare and a collection of perfumes including the rare L’Art et la Matiere, a selection of exclusive fragrances only available at Guerlain boutique locations. 

 

Coconut Crew

An imaginative children’s specialty shop created for the younger set

An exclusive collection of designer clothing and swimwear for children, from newborn to age fourteen.  Featured labels from the U.S and Europe include Sea Start Beachwear , , Helena & Harry, Lilly Pulitzer, Milly, TKEES sandals and Lacoste, along with Ray-Ban sunglasses  and jewelry and watches.  A selection of classic games, toys, plush animals, puppets, and books comprise the long list of specialty gift items for kids.  Conceived as “a Worth Avenue for little ones,” the shop’s theme was inspired by legendary cartoon artist Mort Walker, who created parrot characters Lulu, Loco and Louie, known as the Coconut Crew, and authored the namesake book especially for The Breakers.

  

Mary Lily's

A curated selection of sweet treats and the finest ice cream, custard and gelato 

Designed as a multigenerational gathering place for all things sweet, Mary Lily’s will open its doors late fall 2017. An homage to the late Mary Lily Kenan, wife of founder Henry Morrison Flagler, the shop will feature craft ice cream, locally-made Italian gelato, old-fashioned custard, and an assortment of chocolates and candies. The vibrant space will reflect the whimsy and nostalgia one often associates with ice cream − inviting family and friends to enjoy a delicious treat just outside the doors in the atmospheric Palm Courtyard or overlooking the lush gardens on the front lawn. 

                       

Match at The Breakers®

The ultimate shoe salon offering a refreshing take on resort footwear

The Breakers brings an unparalleled, edited selection of women’s and men’s resort footwear to its own shoe salon, Match, featuring a wide array of leading designers and contemporary brands.  The ultimate resort shoe boutique, it offers a unique mix of flats, sandals, wedges, espadrilles, and heels from the most sought-after designers, priced in the range of $235 - $995, with median pricing from $350 - $700. 

 

Mix at The Breakers®

The island’s mecca of jewelry and fashion accessories

Featuring the ultimate in modern accessories – primarily fine and fashion jewelry, watches, and hair accessories.  Mix is a must on everyone’s shopping list. This stylish shop features a continually changing selection of designs from Marco Bicego, Shinola, Phillips House, Ippolita, and more. Merchandise is garnered from the best of collections by nationally known designers and priced in the range of $150 - $5,000, with median pricing from of $500 - $1,500.

 

Lilly Pulitzer® at The Breakers

The lifestyle brand inspired by authentic Palm Beach

It all started with a juice stand and a simple shift dress that showcased a colorful print intended to hide fruit juice stains while looking fabulous. The dress became such an instant hit, Lilly stopped selling juice and started selling dresses. Now after more than 50 years of success, Lilly Pulitzer is bringing truly tropical resort wear to The Breakers providing dresses, sportswear, footwear, and accessories for women, in gorgeous colors and prints. 

The Breakers offers Lilly Pulitzer children’s clothing among the collections available in its children’s fantasyland boutique Coconut Crew.

 

Polo Ralph Lauren at The Breakers

An elegant showcase of the consummate American designer, featuring timeless, contemporary-style apparel and accessories 

The iconic brand offers a world of luxury and comfort in men's and women's clothing. Both legendary and timeless, Polo Ralph Lauren redefines American style. The boutique offers Polo for men and women and Polo Sport.  A full range of Polo accessories adds the finishing touches with leather goods, shoes, eyewear and fragrances.

 

Signature Shop

The Breakers exclusive, private-label signature collection features resort wear and unique gift items

With a bright, open floor plan and an engaging, contemporary atmosphere, this boutique is emblematic of this iconic resort, featuring stylish men’s and women’s resort logo wear and gift items.  The Breakers Sea Glass  bath and body line, exclusive to the resort, is featured here and in great demand, particularly by resort guests who enjoy complimentary guest room amenities  during their stay.  Kiehl’s and Acqua di Parma fragrance and body collections are also available. 

 

The Sports Pro Shop

Located in the Ocean Course Clubhouse, this boutique offers award-winning sports apparel shopping

Featuring an extensive selection of the latest men’s and women’s golf, tennis, and active resort wear, The Sports Pro Shop carries everything from sports equipment and shoes to resort wear and accessories from world-acclaimed designers such as Polo Golf, Peter Millar, Nike, Sport Haley, Fairway & Greene, and Maui Jim among others. 

 

The Beach Shop

Conveniently located between the Poolside Bungalows and Ocean House

For a day in the surf and sun, The Beach Shop offers last minute “must have” items including suntan products, beach toys, hats, t-shirts, flip flops, beverages and snacks; plus fashionable sunglasses, dive watches, and totes for those on-the-go.