The Breakers Expands Retail Operations at Via Flagler with Opening of Main Street by The Breakers

PALM BEACH, FL – Main Street by The Breakers, the latest addition to The Breakers’ retail collection, made its debut on Friday, January 8, 2021, at Via Flagler by The Breakers. An experience that blends a classic café with a contemporary boutique, Main Street is a delightfully aromatic setting that features coffee, freshly made donuts, craft ice cream, gifts, home decor and other specialty items. Guests may enjoy barista prepared beverages, frappés, handcrafted smoothies and more, as well as homemade baked goods and a variety of sandwiches and snacks. Unique accessories, stationary and an assortment of newspapers, magazines and books are also available.

This 3,000 sq. ft., trendy coffeehouse and retail establishment was given a fresh, playful and modern aesthetic by Tihany Design, who worked as design consultant to Dailey Janssen Architects. Its open floor plan and vibrant color palette showcases bold shades of blue with graphic patterns throughout. Arched windows overlook Palm Beach’s original Main Street (the store’s namesake), flooding the space with natural light.

“Main Street is an enticing and convenient destination to leisurely shop and relax with a delicious cup of coffee, while watching our signature donuts being made with your choice of toppings, such as chocolate with rainbow sprinkles, butterscotch macadamia, coconut, cinnamon sugar and glazed,” said John Zoller, senior vice president - retail operations at The Breakers. “Customers can pull up a chair at one of our bistro tables or grab a bite and beverage to enjoy on the go.”

As The Breakers’ second off-site shop at Via Flagler, one of the island’s most desirable retail locations, Main Street quickly followed the opening of SHAN, the resort’s newest destination for high-end swimwear and ready-to-wear clothing. These ventures are part of a $28.3 million investment in Via Flagler, in addition to the resort’s $25 million annual average investment in enhancements and ongoing revitalization in the property.

Main Street is located at 223 Royal Poinciana Way and is open daily from 6:30 AM – 9 PM. For more information please visit viaflager.com or call (561) 659-8571.

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