The Breakers Debuts Reimagined Guerlain Boutique with Elevated Haute Parfumerie

PALM BEACH, FL – On the milestone of a 25-year partnership that began in 1997, The Breakers Palm Beach and esteemed beauty brand Guerlain celebrated the reopening of their redesigned boutique - on November 3 - which features the Maison’s exclusive Haute Parfumerie.

This luxury fragrance offering showcases L'Art & La Matière - an exclusive collection of 21 Eaux de Parfum that presents a unique customization opportunity. Clients select their fragrance and then personalize their bottle with a choice of cap plate, colorful cord and seal - the perfect gift for yourself or a loved one.

Inspired by the essence of the Parisian flagship on the 68, Champs-Élysées, the boutique’s new look immerses guests in an ultra-premium Guerlain experience, honoring nearly 200 years of heritage, know-how and commitment to fragrance, skincare and makeup. With elegant simplicity, the sleek and modern interior showcases the allure of Guerlain, utilizing gold accents and precious materials, both natural and textured, selected with the same care as the raw materials for their high-end cosmetic and perfumery products.

Guerlain at The Breakers embodies luxury, beauty à la française and the art of personalization. Guests are welcome to explore a colorful spectrum of cosmetics and exquisite fragrance collections. Personal consultants are available to create a custom skincare regimen, incorporating products like the coveted Orchidée Impériale - a molecular flower extract known for its extraordinary longevity. This remarkable ingredient is also featured in the luxe facials at The Spa at The Breakers.

“We are excited for the reopening of the Guerlain Boutique at The Breakers, celebrating 25 years of a meaningful partnership,” said Veronique Courtois, CEO of Guerlain. “A beautiful new space full of wonders, this setting is where clients can discover our exclusive creations across fragrance, skincare and makeup, immersing  themselves into the bespoke savoir-faire of the Maison. Our crown jewel of Haute Parfumerie, L’Art & La Matiere, is sure to inspire the Palm Beach community, who visit The Breakers to find their signature scent.”

“Rare, iconic, incomparable—Guerlain’s legacy is second to none,” said John Zoller, Senior Vice President - Retail Operations at The Breakers Palm Beach, a 29-year veteran of the resort who originated this collaboration. “The esteemed French beauty brand is among the most renowned in the world, operating only a handful of storefronts in the United States, including ours at The Breakers. The new Haute Parfumerie offers guests and island residents a truly special experience.”

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About The Breakers Palm Beach

One of America’s most iconic resorts, The Breakers is an Italian Renaissance-style hotel, set within 140 acres of oceanfront property on the island of Palm Beach, Florida. Founded in 1896 by magnate Henry M. Flagler, this legendary destination continues to thrive independent of chain affiliation under its original family ownership. Each year, an unrivaled investment averaging $25 million in capital improvements and ongoing revitalization, balances preservation and modernization to sustain multi-generational appeal.
Inspired by the Villa Medici in Rome, the magnificent, eight-story architectural centerpiece features 534 guest rooms and suites, including the ultra-luxury Flagler Club - a boutique, private-access hotel nestled atop of the resort. A bounty of world-class amenities complement The Breakers’ gracious service and unparalleled seaside glamour. Ten distinctive restaurants, ranging from casual beachfront to stylishly sophisticated, showcase talented, award-winning chefs and Master Sommeliers. An exclusive beach club evokes the Mediterranean, with four pools, six whirlpool spas, 25 poolside bungalows and a variety of watersports. Additional offerings include: two 18-hole golf courses, 10 Har-Tru tennis courts, a tranquil, indoor-outdoor spa, a 6,000 sq. ft. fitness center, 13 signature boutiques, a Family Entertainment Center with extensive activities for children, and Via Flagler by The Breakers - an off-site, al fresco plaza of boutiques, eateries and galleries. 
Along with being recognized as a AAA Five Diamond property, The Breakers has earned numerous accolades for its social impact, reflecting the organization’s unwavering commitment to team member well-being, the community and environment. For reservations or more information, call 888-BREAKERS (273-2537) or visit